We learned about the purpose and tricks of advertising.We see advertisements for products and services all the time. The purpose of advertising is to get us to buy something. Advertisers, including cigarette and vape companies, use strategies or "tricks" to get us to want their product. Some of those tricks are:
Bandwagon: Everyone is buying it. Image appeal: It will make you appear more attractive. Maturity: It will make you seem older. Have a great time: It will make you have more fun. Popularity: It will get you more friends. Free stuff: You could win something. Health appeal: It is the most healthy brand. Scientific appeal: It is proven to be the best brand. When we see ads, we can identify the tricks they are using and think critically about the message the advertisers are sending. We can remember to consider the negative effects of the product as well. By learning about advertising, we can make smarter choices. Comments are closed.
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AuthorSchool Counselor Intern Archives
May 2021
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